We communicate effectively

The digital world means we can now reach all our stakeholders even more quickly. Among the various paths undertaken, we have found the drive towards digitalisation is the one that opens up the greatest opportunities for development. We are continuously engaged in upgrading all our digital channels to offer our customers the possibility to carry out online most of their commercial operations, providing tools that simplify customer service procedures, such as digital platforms and the territorial Waidy Points. In order to be closer to the people with an even more targeted approach, we diversified our contact channels, by developing the MyAcea Energia and MyAcea Acqua apps dedicated to the various services.  We are also constantly committed to renewing and updating the graphics and content of our Group website, with a view to highlighting the distinctive features that make us an industrial Group serving the residents and communities where we operate.

Territorial Waidy Points

The Waidy Point, launched for the first time in 2021, is a mobile structure equipped with a monitor, internet connection, scanner and printer, from where customers, assisted by an employee present on site, can contact operators via video call and carry out any commercial operation. The Waidy Point solution enables a more widespread dissemination throughout the territory; in fact, the requesting Municipalities, having made available a digital facilitator, can initiate agreements with Acea Ato 2 for the opening of further local hubs, in premises located within the Municipality in question, using hardware provided by the Company. With a view to combining innovation and proximity to the customers who are less familiar with or lack access to computer tools, Acea Ato 2 helped to further reduce the “digital divide” in the area by activating overall 20 new operational Waidy Points by 2023.

Interactive bills

Clear, transparent invoicing has also improved communications with the customer: not only does our website display a guide on how to read your energy and water bills, but we have also worked directly on the layout of the document, optimising the contents and including messages to promote supply management services and green invoicing options, such as the "online bill". In 2023, Acea Ato 5 launched a contest called “Passa alla bolletta digitale e vinci” (switch to a digital bill and win) to promote the use of interactive bills: subscriptions to the related web area increased by 7% compared to a year earlier, to reach a 33% share of the year’s total active contracts.

"Mystery client" investigations

"Mystery client" investigations provide a very useful monitoring tool for the improvement of our contact channels. We conduct them on a regular basis and share the results with our process managers and operators, in order to identify the corrective actions required wherever the greatest problems have emerged.

Social media channels

The social media, where information circulates in a rapid and widespread manner, are proving to be the channels most frequently utilised and visited. At Acea, we aim to monitor these channels in the best way possible and, with this in mind, since 2019 we have been active on the main social media platform by way of a storytelling strategy that effectively conveys our key business topics and valorises, in a suggestive manner, our people and our engagement in the community.

Highlights

Discover the latest news and initiatives of the Acea Group